Kansas City, Missouri

Business Analyst

Position Overview

Sullivan Higdon & Sink is looking to hire a business analyst in our Kansas City office.


  • Design and perform campaign/line of business analysis, interpret results and develop recommendations for internal and external stakeholders.
  • Apply various quantitative methods to combine and interpret information from multiple data sources.
  • Provide integrated marketing analytical solutions for customer and channels to improve client decision-making.
  • Collaborate with clients to develop clear business and measurement objectives.
  • Partner with the creative team by uncovering relevant insights, trends and optimization criteria.
  • Monitor consumer and business trends that affect our clients’ businesses.
  • Help translate research findings and insights into effective advertising strategies.
  • Provide day-to-day support to the brand strategy team.
  • Conduct data and dashboard quality assurance throughout the design process.
  • Partner with strategists and brand managers to communicate the value of social media monitoring and web analytics to clients.
  • Develop and execute social media monitoring and Web analytics measurement plans based on objectives and identify key performance indicators.
  • Architect social media and website content strategies.
  • Educate clients about how to most effectively curate social media content and identify resource gaps to achieve proposed social media content strategies.
  • Compile and analyze secondary research from various sources.
  • Conduct and assist with primary research studies: preparing proposals, developing questionnaires and discussion guides, programming online surveys, monitoring studies in the field, coordinating with research vendors, tabulating and analyzing data, and preparing reports for presentation.


  • Bachelor’s degree in business, marketing, advertising, communication or relevant field.
  • 4-6 years of experience of quantitative and/or qualitative analytics .
  • Data visualization experience (specifically, Tableau would be ideal).
  • Agency experience is preferred.
  • Familiar with and experienced in analyzing Google Analytics, AdWords and other social media metrics.
  • Able to articulate actionable, data-driven insights to internal teams and clients.
  • Exceptional writing and presentation skills.
  • Ability to multi-task projects and manage multiple data sources.
  • Experience in program measurement test design and financial modeling.

HR stuff:

  • Salary commensurate with experience; 401k plan with employer matching.
  • Great health insurance plans, wellness incentives and many other fun perks.
  • SHS is an equal opportunity employer, of course.

This position is located in our Kansas City office and may include some travel (about 10%).

— 04.07.17 —

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