For a designer, here’s the starting line:
- You have over three years of experience of some sort. (We might be able to fudge that a bit.)
- You have a deep and intimate relationship with InDesign, Illustrator, Photoshop and Acrobat that borders on creepy.
- You have experience with electronic file preparation for advertising/printing.
- You have at least a passing acquaintance with PowerPoint, Word and Keynote.
- You have some experience with digital media beyond checking your own Facebook page.
Any designer should feel the following rings true:
- You pay attention to the details.
- On more than one occasion, people who are not your parents have made complimentary remarks about how smart you are.
- You’re collaborative and generally well-liked.
- Ideas. You got ’em.
- Great design sends shivers of joy up your spine.
- You want to learn and grow at a place where creative is celebrated.
- You can explain your work and defend your design choices with something other than “because I like it.”
- You can internalize and interpret direction.
- You can do the above without rolling your eyes (mostly).
- You hate sheep.
- You don’t find the notion of a generally fast pace to be disagreeable or concerning.
- You laugh in the face of pressure.
- You have genuine interest in social and cultural trends beyond yourself.
- You really do have an interest in advertising and design and their histories.
- If allowed, you could spend half an hour kerning the word “LAWYER.”
- You wish Comic Sans were illegal.
- Ditto Papyrus.
What do designers do? Well, here at SHS they just do it. They are key contributors to what much of the creative work produced by SHS looks like. Could be an ad. A Keynote presentation. A page of coupons. A brochure. An outdoor board. A package. An online banner ad. Innumerable things.
Designers, either working on their own or with the direction of an art director, help imagine and create the visual answer to any client’s challenge. Whether the project is a campaign, part of campaign or a single stand-alone item, the goal should be to create something that has an instant positive impact on the consumer that promotes the client’s product or brand. Designers need to be adaptable to either creating fresh new work on their own or blending in to help create work that continues the look and feel of other existing pieces. This could be resizing existing pieces into additional sizes or formats. Or revising work to reflect changes from the agency team or from the client – while also maintaining the existing look and messaging.
A designer shouldn’t be surprised to be asked to:
- Assemble a client presentation.
- Set an example for and mentor associate designers.
- Work closely and collaborate with art directors to maintain consistent client work.
- Salary commensurate with experience; 401k plan with employer matching.
- Great health insurance plans, wellness incentives and many other perks.
- SHS is an equal opportunity employer, of course.
— 03.09.17 —