The Berry Nutty Farm creates fruit spreads and fruit butters using traditional methods learned in their grandmothers’ kitchen. But their flavors are anything but traditional. They needed a brand refresh that showcased their commitment to traditional quality, while telling the story around their bold flavors.
- Farm To Table
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“The Berry Nutty Farm uses the classic Mason jar to package up their products, giving the brand a hometown feel. Text and graphics are designed with thin white lines that almost look hand-drawn, indicating the care that goes into creating their line of products. The brand embraces a bit of quirky humor in their copywriting, stating things like, “Like a perfect summer day. Only in a jar,” and “This box is jam-packed.” Along with the small stories on the back of the labels, this gives The Berry Nutty Farm an enjoyable and relatable voice that further connects the buyers to the brand.”