Focus Area

MARKETING
TO MEN

Marketers too often resort to easy cliches when they want to connect with guys. Truth is, most men don’t really act or think like frat boys. They aren’t helpless in the grocery store. And they don’t have a problem with strong women. We can help you get beyond the cliches and resonate with the guys you want to reach.

144

AMERICAN
ADVERTISING
AWARDS since 2014

32 GOLDS

IN THE PAST 5 YEARS

316

COLLECTIVE YEARS OF
MARKETING TO MEN
EXPERIENCE

THE GOOD GUYS

While women still make the vast majority of consumer purchasing decisions, some brands need to be able to genuinely connect with a male influencer or buyer. Clearly, not every guy is the same. Yet, surprisingly little research is available to help brands take a deeper look at what motivates them. SHS consistently delves deeper into the male psyche to discover real insights that help brands build genuine, lasting connections.

  • AMC Theatres

  • Blue Rhino

  • Brunswick Commercial Government Products

  • Burns & McDonnell

  • Flint Hills National Golf Course

  • hilmor

  • INTRUST Bank

  • Kansas City Chiefs

  • Merial

Chiefs Kingdom

AOR

Branding, Creative, Media, Digital
Chiefs Kingdom
Chiefs Kingdom
Chiefs Kingdom
Chiefs Kingdom


Branding, Creative, Media, Point-of-Purchase

AERO

See how we’ve been helping aerospace and defense brands take flight for decades.

  • Food
  • Men
  • Aero
  • Big Brand Start-Ups