Marketers too often resort to easy cliches when they want to connect with guys. Truth is, most men don’t really act or think like frat boys. They aren’t helpless in the grocery store. And they don’t have a problem with strong women. We can help you get beyond the cliches and resonate with the guys you want to reach.
THE GOOD GUYS
While women still make the vast majority of consumer purchasing decisions, some brands need to be able to genuinely connect with a male influencer or buyer. Clearly, not every guy is the same. Yet, surprisingly little research is available to help brands take a deeper look at what motivates them. SHS consistently delves deeper into the male psyche to discover real insights that help brands build genuine, lasting connections.
Branding, Creative, Media, Digital
Forget stereotypes of dumb dads, bearded hipsters and burly bros. We craft brands as nuanced and engaged as the men to whom they appeal to. Ready to start building yours?
We’ll be in touch with you soon.
Branding, Creative, Media, Point-of-Purchase
See how we’ve been helping aerospace and defense
brands take flight for decades.
- Big Brand Start-Ups