WHITE PAPEROur Plight to Eat Right

Americans may talk the talk, but they don’t always walk the walk when it comes to wellness.

  • February 27, 2015

Our Plight to Eat Right

Consumers’ conscience is clean while commitment to healthy eating wanes

Americans easily talk wellness but find it difficult to walk wellness. They want to live healthier lifestyles, but many can’t reconcile ideals with the realities of everyday life. As a result, consumers’ commitment to healthy eating has begun to wane as they struggle to find convenient, less costly, better-tasting health products.

The white paper also outlines six different consumer audiences who embrace specific wellness philosophies. Wellness segments include: “Do It My Way,” “Moderate Maintenance,” “I Am Who I Am,” “The Reformer,” “Holistic Approach,” “In It to Win It,” and “Not Right Now.”

Takeaways from this white paper include:

  • Consumers’ attitudes toward healthy living
  • The different ideas of wellness
  • How wellness tools and food claims affect purchase choice