WHITE PAPERQSRs and America’s Changing Tastes

Today’s on-the-go consumers want more from their quick-serve restaurants (QSRs).

  • May 19, 2014

QSRs and America’s Changing Tastes

QSRs take a healthy turn in the fast-paced world of eating out

Fast food is frequently on the American dinner plate, as many eat at quick-serve restaurants (QSRs) multiple times per week. What Americans look for at QSRs has begun to evolve as they are increasingly seeking healthier, premium menu items with bold and adventurous flavor combinations.

As fast food becomes less about speed and more about the overall experience, QSRs and others in the food industry should work to understand these consumer needs and how they are changing the face of fast food.

Takeaways from this white paper include:

  • Fast food is no longer just about being fast
  • Consumers are looking for unique and innovative flavors
  • How QSRs can meet the needs of the healthy consumer