WHITE PAPERThe Parent Trap

What marketers need to know about the balancing act of health and family.

  • September 29, 2017

The Parent Trap

Gone are the days of crash dieting and calorie counting. Now it’s all about fresh food choices and eating in moderation. But when it comes to healthy eating, Americans face time constraints that make it hard to commit. As a result, they’re left searching for solutions.

Plagued with busy schedules, parents are one of the consumer segments hit hardest by the commitment conundrum, and they’re coping in their own ways.

Opportunities abound for food marketers to ease parents’ struggle with healthy living. In this white paper, FoodThink explores the balancing act of health and family.

Takeaways from this white paper include:

  • What contributes to the conflict
  • How parents are coping
  • What food marketers can do to help