SONIC® Names SHS to Handle On-Lot Experience and Field Marketing

January 4, 2013

KANSAS CITY, Mo. – Sullivan Higdon & Sink (SHS) has gained another substantial client with the addition of SONIC® Drive-In (NASDAQ: SONC). SHS agency responsibilities include on-lot and in-store communications, menuboard design, as well as field and local store marketing efforts.

“SHS brings a wealth of talent and experience that will complement SONIC’s current agency roster with creative execution at the drive-in and local market levels,” said Todd Smith, vice president of marketing. “Plus, selecting SHS consolidates several marketing practices to one agency that will provide synergies and efficiencies.”

The addition of SONIC bolsters the SHS food value chain practice area that includes brands from the farm to the store to the table and, now, the drive-in.

“SONIC is an iconic brand, and we look forward to helping the brand continue to be remarkable,” said Rand Mikulecky, managing partner for Sullivan, Higdon & Sink. “It’s an exciting time for our agency.”