— 09.29.16 —

SHS Taps Former Anheuser-Busch Marketer to Brew Business and Brand Strategy Excellence

Bruce Eames went from Shock Top to sheephating

  • September 29, 2016

SHS Taps Former Anheuser-Busch Marketer to Brew Business and Brand Strategy Excellence

Bruce Eames went from Shock Top to sheephating

Following a storied career developing some of the country’s most iconic beer brands, Bruce Eames recently joined Sullivan Higdon & Sink as the Director of Business and Brand Strategy.

For nearly two decades, Eames worked his way through the ranks at Anheuser-Busch in St. Louis, where he sharpened his skills in sales, brand management, creative development, media planning, consumer insights, retail execution, social media and innovation.

He used his knack for reading consumer tea leaves to plan and launch dozens of new products for the beer giant, including Bud Light, Shock Top, Stella Artois and Bud Light Platinum. He led the creative direction and production of numerous TV and digital campaigns, as well as several Super Bowl ads.

SHS’ head honchos learned of Eames’s successful track record of growing products by focusing on the consumer journey, and knew that he could create an immediate impact for clients of the award-winning firm. Eames thought so, too, and decided a move to the agency side was worth leaving the world-famous barley fermented in eastern Missouri for the city filled with fountains and burnt ends.

“I’ve had the opportunity to work on some great products – some of the most recognizable beer brands in the world,” Eames says. “Now, after almost 20 years, I’m looking forward to working on the other side of the table and leading a team focused on helping clients map out how to best serve their customers.”

As Director of Business and Brand Strategy, Eames will use the tools he’s honed over the years to help SHS’ brand strategy team provide clients with the comprehensive insights and actionable results needed to succeed in today’s data-driven marketing landscape.

“To guide clients through the customer journey, and to do it right, it takes the ability to find order in chaos and optimism in peril,” Eames says. “That’s what I’ve worked for my entire career and what I’ll continue to strive for at SHS.”

“We were looking for someone with experience building powerful brands from the ground up,” says John January, SHS Co-CEO. “Plus, Bruce’s time spent on the client side of the business allows him to empathize and connect with our clients’ needs.”

Eames will oversee a team that spans both agency offices – his home base in Kansas City and the Wichita location. Because SHS focuses in diverse practice areas – the food value chain, aerospace and defense, marketing to men and big-brand startups – Eames shouldn’t have any trouble locating a little chaos in which to find order.

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