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Merial :: “Dairy campaign”
With economic pressure at home and stricter standards in the global marketplace, there’s a reinvigorated focus on milk quality across the dairy industry. This campaign not only reminds dairy producers of what Merial products can do for herd health, but also introduces the Merial Best In Class Dairies program. This innovative, online training program is an effort to help producers lower somatic cell count by increasing compliance inside the milking parlor. SHS helped Merial introduce the program at the World Dairy Expo with tactics that included mobile billboards and a low-power radio station.