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Kansas Health Foundation :: Truth About Teeth
Even healthy-looking mouths can harbor unseen oral health issues. Our client knew something was missing in Kansas’ picture of overall health – good oral health. To help the Kansas Health Foundation increase awareness of the poor state of oral health in Kansas, we developed an integrated, attention-grabbing campaign telling Kansans the Truth About Teeth.
Elements included print, outdoor and transit advertising, a parallax-scrolling website, an interactive Facebook app and a variety of Borderless Branding™ elements. With this campaign, the Foundation was able to communicate the deficiencies of oral health in the state and inform Kansans of the long-lasting effects of neglecting this important issue.