FOCUS AREA – FOOD VALUE CHAIN
Great thinking from the farm to the table and everywhere in between.
When it comes to food, you’ll find SHS around the farm, at the grocery store, in the drive-thru lane and on the family dinner table. We market to producers. We market on behalf of producers. We sell food to restaurants. We help restaurants sell food. We convince retailers to put premium beef in their meat case. We motivate consumers to take that beef right back out again. From inputs and animal health to consumer packaged goods, changing tastes and the politics of food, our decidedly broad range of expertise can be a secret weapon for brands at nearly every link of the food and agribusiness value chain.
Hungry for more? Visit shsfoodthink.com to download white papers and follow our blog as we share our latest industry insights.
Experience Includes:
Related Work
- nov. 20 :: Hippie Chow :: Flavor Posters
- nov. 19 :: CARGILL :: TENDER RIDGE ANGUS
- nov. 9 :: Cal-Ann POP
- jul. 27 :: Shatto Milk :: Ice Cream Sammich
- may. 19 :: Hippie Chow :: Hippie Chow Brand
- nov. 17 :: Cargill :: Rancher’s Reserve
- nov. 17 :: Cargill :: Marbold Beef
- may. 3 :: Shatto Milk Company :: Hang Tags and T-Shirts
- apr. 11 :: Cargill :: Ranchers Registry website
- apr. 11 :: Shatto Milk Company :: Glasses
- apr. 10 :: Midwest Dairy Association :: "Put some cheese on it!"
- apr. 9 :: Merial :: “Dairy campaign”
- apr. 9 :: Shatto Milk Company :: Identity Package
- apr. 9 :: Shatto Milk Company :: Brand Packaging
- apr. 8 :: Borden Cheese :: “Friends Of Elsie”
- apr. 8 :: Big Rick's BBQ Sauce :: Consumer branding posters
- jan. 3 :: Cargill :: Ranchers Registry
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What We're Thinking
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brockcampbel
Here's a factor too many food marketers overlook. Your Mom. Yes, your Mom. http://t.co/X8BB5pko1K #shsfood
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brockcampbel
Recently launched Facebook page from AMI. I love the simplicity: Meat. http://t.co/QDljnFgiwU #shsfood
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brockcampbel
Great example of connecting with the consumer. From Harris Teeter. http://t.co/zHfDTz5Xxt @HarrisTeeter #shsfood
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brockcampbel
Gotta be April Fools. #scopebacon #shsfood
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brockcampbel
Good read on retail meat departments. #shsfood 3 Ways to Change Meat Department Culture http://t.co/bB4Ht7kwOv via @SN_news
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wehatesheep
FoodThink research shows most of us (78%) think cooking is as enjoyable as watching TV. See for yourself at http://t.co/4KV863A7 #shsfood
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wehatesheep
Are Americans clueless in the kitchen? 71% think they’re excellent/good cooks. See the latest at FoodThink: http://t.co/rIa2ZRZH #shsfood
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americopywriter
Eating quinoa isn't good for everybody: http://t.co/AzZM78nW #shsfood
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brockcampbel
My predictions for the year(s) ahead in food. #shsfood http://t.co/UKhUquoL
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brockcampbel
Thought provoking read on natural/organic. Maybe it's time to be more specific and consistent. #shsfood http://t.co/MqxsOYKN
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americopywriter
J.R.R. imagined many things. Not sure a a Build Your Own Hobbit Slam was one of them: http://t.co/GOAPYjyj via @branwellington #shsfood
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Jhabibi918
#1 driver of impulse-shopping purchases? 66% of consumers say a sale or promotion. I like buying on sale, do you? #shsfood
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Jhabibi918
Nearly half (47%) of Americans will pay higher prices for locally produced foods: http://t.co/yCPrUz1T #shsfood
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Jhabibi918
30% of consumers are willing to pay more for meats raised w/ no antibiotics or added growth hormones. http://t.co/yCPrUz1T #shsfood
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americopywriter
How fragile is society? Panic is already ensuing over unavoidable bacon shortage. http://t.co/yRHqPcdO via @pensivegirl #shsfood #shs
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brockcampbel
Interesting campaign from Aldi. Communicating product parity/lower price. http://t.co/vKCQnfIq #shsfood
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americopywriter
Late to the party here, but I love this. I'm just going to pretend it's real even if it isn't. http://t.co/sAVS1Oi2 #shs #shsfood
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americopywriter
Just how local is your food? An all too true take: http://t.co/NRgaKGOd via @adpulp #shsfood
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brockcampbel
Will Walmart take over the world or food retail? Maybe. Just maybe. #shsfood http://t.co/0JE2Iqwa
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americopywriter
If anyone needs me to grill one up just call: http://t.co/JR4LpvRB #shsfood #shs
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brockcampbel
The stubborn nature of traditional supermarkets continues to amaze me. #shsfood http://t.co/kylBcl2Q
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brockcampbel
As I've been saying for years, when Walmart gets just a little better...beware. #shsfood http://t.co/iIO6r0ol
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jvranicar
Beautiful ad. But does this leave #Chipolte ripe for some investigative reporting about their operations? http://t.co/9EJIvGyW #shsfood
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americopywriter
When does the hard sell work? How happy does the product make you? via @cotton http://t.co/X1zUkPX0 #shsfood #shslife #shsfinance
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americopywriter
At the store and buying something from each brand we represent. Karma, baby. Karma. #shsfood #shs
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Jhabibi918
Food Rules. It's all about food media: http://t.co/zOsO4eQw #SHSFood
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americopywriter
My friend Russell and the launch of a honey bartering business: http://t.co/k4PUwlLY #shsfood
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Jhabibi918
A great meat counter is important. We know where to find quality fresh meat! http://t.co/MscZUiG #SHSfood
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sethyg
Dortmund: Concert Milk. Wonderful packaging and concept. #SHSfood http://t.co/vdEWv4D
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Jhabibi918
Digital coupons are on the rise. New ways of getting coupons to customers to come next. http://t.co/gnkWdNf #shsfood
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echance
Boring barcodes no more. Art in Aisle 5: Barcodes Enter Expressionist Period http://t.co/2RuKusE #shsfood
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sethyg
Virtual store shopping with QR Codes. A novel idea for the busy body. http://t.co/EYd7Khp #shsfood
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alishs
Deep fried Kool-Aid. hmmmmm. http://t.co/wIu5xQZ #shsfood
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alishs
What's in your own refrigerator matters most. RT @nprnews Junk Food Near Schools May Be Trivial Factor for kids http://t.co/c5MebjZ #shsfood
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americopywriter
Just how functional are functional foods? Marketers should tread carefully: http://t.co/hK36PBH #shsfood
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alishs
IS it really red snapper you like? RT @harvardbiz The Daily Stat: Seafood Often Mislabeled, Gene Tests Show http://s.hbr.org/kam8CA #shsfood
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alishs
Despite what your own personal bubble does, Americans won't spend more on healthful eating. http://bit.ly/m7zC26 #shsfood
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alishs
Pyramid out, plate in. http://t.co/Jj5czfZ via @sfgate #shsfood
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alishs
Love it and love Shatto. #shsfood RT @shattomilk This might be the biggest glass of Shatto Milk ever. http://yfrog.com/h3bd6fzj
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alishs
Planning Mother's Day brunch. Mom will be in town. Mother-in-law is already in town, as is step-mom. 3 moms. Go out or host? #shsfood
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jvranicar
Lunchables have become healthier. Smart move considering the sensitivity toward healthy options for kids. http://bit.ly/fYGlcB #shsfood
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