FOCUS AREA – MARKETING TO MEN
Why do most marketers treat good men like bad boys?
We've been helping marketers connect with male audiences for decades. Men who buy engagement rings. Men who love the outdoors. Men who raise cattle. Men who crave pizza. Men who run companies. Men who live to grill. Different guys. Different interests. Different categories.
Men don't all act or think like frat boys. They don't have a hard time finding stuff in the grocery store. They don't have a problem with strong women. Most important, the vast majority of them don’t believe marketers understand what they're all about. But we do. And we can help you make a meaningful connection that goes beyond clichés to make your brand resonate with the very guys you're looking to reach.
Experience Includes:
What We're Thinking
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wehatesheep
We take pride in marketing to men, so we're proud to be a part of @AdWeek's Men's Issue. http://t.co/VMKYL0nU #shsguys
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wehatesheep
Guys, don't panic. Just slowly start stocking up: http://t.co/dzGJsQUi #shsguys #shsfood
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americopywriter
Dude looks like a QR code. http://t.co/ggkePdPU #shsguys
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wehatesheep
We wish all fathers a remarkable Father's Day. #shsguys
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americopywriter
We were talking about this issue years ago. A lot of opportunity for brands. The Demise of the Doofus: http://t.co/PgZpkZVm #shs #shsguys
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americopywriter
Are Dads the new Moms? http://t.co/x0NqQ3tq via @adbroad #shsguys #shs
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americopywriter
Modern male angst as explored by some of the most secure guys on the planet. http://t.co/sVx4rDeh #shsguys
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americopywriter
Scotch in a can? Um. Pass. http://t.co/ig8I2Uwv #shs #shsguys #shsfood via @copyrider
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americopywriter
Are Alpha Males healthy? http://t.co/AV1DgybS #shsguys #shslife
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americopywriter
Somewhere in the timeline, I said this would happen. I'm sure you did, too. Mad Men fashion: http://t.co/ZPuUQui #shsguys
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alishs
Milk: Helping Men with PMS. A little off, according to what we know about marketing to men. http://bit.ly/pEn9Zo #shsGuys
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jvranicar
Brilliant PR play. RT @darrenrovell Miller High Life offers to pay Jeter ball catcher's potential tax bill http://t.co/cFubrT6 #SHSGuys
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americopywriter
The guys in the #Craftsman commercials always make me feel like they are going to kick my ass. #shsguys
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alishs
Want to Reach Male Shoppers? Target their Phones - MarketingVOX: http://t.co/9savDlN via @AddThis #shsguys
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americopywriter
Early human dads liked to putz around home: http://bit.ly/jvnC9a #shsguys
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jvranicar
Men consider themselves key decision makers for big-ticket purchases according to a recent survey. http://linkd.in/mhttB8 #shsguys
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sethyg
The Macho Man will be missed in wrestling and marketing circles, alike. #shsguys
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sethyg
Vin Mazzaro, you inspired many men on May 11. And then you went and threw giant watermelons to the Indians. #shsguys http://t.co/WPIm1DW
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wehatesheep
RT @americopywriter I've been on board with everything Dodge has done lately. But the new minivan ad seems pretty off to me. #shsguys
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sethyg
NASCAR drivers lead Forbes' Most Influential Athletes list. I agree. They influence me to never watch NASCAR. http://t.co/5W3JYNO #shsguys
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sethyg
If Dear Sophie by Google doesn't get fathers (or parents) a little teary-eyed, then they may not have souls. http://t.co/KH8wXWc #shsguys
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sethyg
Budweiser Pool Ball? Words cannot express how IN I am for this. AKA, best thing Bud's done in a while. http://bzfd.it/jV6utf #shsguys
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sethyg
Is Apple building a Foursquare & Gym mashup? With powershakes as workout carrots? http://aol.it/iDL6sQ #SHSGuys
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sethyg
When and where to watch the NFL Draft: http://t.co/kHSN58e #shsguys
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americopywriter
When it comes to advanced degrees, U.S. women outnumber their male counterparts. Will more dads stay home now? http://bit.ly/hYyxHB #shsguys
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americopywriter
At least in the ads he's done lately, it seems to me Mike Rowe is becoming almost too smug to be likable. #worrisome #shsguys
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americopywriter
Hidden job crisis for American men? http://buswk.co/iknytm #shsguys
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