How we told the authentic story behind a little-known BBQ brand.
Increased Market Share
in Rubs Category
in Seasonings Category
Incremental Sales Lift
All leading to meet retailer sales goals and increase national distribution.
As a new brand with little equity, Twist’d Q had to get shoppers to choose their product over the well-known corporate brands that have dominated the seasoning and spice category for years.
BRANDING, CAMPAIGN, STRATEGY, PRINT, SOCIAL, CONTENT